Meet  PlayOS · the Android for physical AI

Put a soul in anything.

License PlayOS, drop in the Magic Box, and ship a screen-free AI companion under your own brand in 4–6 weeks.

Parents are done with screens, and they want things that actually help their kids grow. You have the shelves, the factories, the characters. We bring the one part you can't build in-house: the soul.

PlayOS is free. Modules from $10 a unit.
Kids choose it over screens
The Kheelona Magic Box: a white kids' smart speaker with a perforated grille, mute, power and volume controls and USB-C
The Kheelona Magic Box, assembled and awake
Speaker grille + controlsGrille + controls
Mute · power · volumeMute · power
SpeakerSpeaker
SoC boardSoC board
Rechargeable batteryBattery

One palm-sized module. PCB, MCU, mics, speaker.

PlayOS brings it to life.

Drop it in anything. It wakes up.

Why  this is bigger than a toy

Every object a child holds is about to wake up.

The plush. The crib. The night-light. The pet. Within a few years, each one will listen, answer, and remember the child who loves it.

No toy brand will build that intelligence alone. They will make the body and license the soul, the way a thousand phone makers make the handset and license Android.

We are building the soul layer for everything a child holds. It is called PlayOS.

Recognised byNVIDIA InceptionKarnataka ElevateKarnataka ElevateNASSCOMFounders Inc
What  you license

We sell two things. One is free.

No bundles. No 'contact us for pricing'. This is the whole catalog, on one page.

PlayOS

Free

The operating system. Voice-to-voice AI engine, safety filters, over-the-air updates, the parent app, an SDK and 10+ languages. Free to adopt, forever. The free OS is how the platform grows, so we keep it free on purpose.

Kheelona Magic Box

From $10 a unit

The palm-sized module that runs it. Custom PCB, MCU, mic array, speaker. Spec'd to your product: $10–50 for companions, $30–100 for baby care. You set retail and keep the margin.

Companion module $10–50 · plush · pets · character toysBaby-care module $30–100 · monitors · cribs · bassinetsSee module pricing by tier

Everything downstream (premium content, language packs, custom characters) is recurring revenue we share with you, not charges we spring on you later.

What  are you building?

One box. Any body.

Pick the body you make. The Magic Box brings the soul, and every reference product below started exactly this way.

The Kheelona Magic Box module: a white smart speaker with a perforated grille and controls
KHEELONA MAGIC BOX
one module · running PlayOS · from $10 a unit
Same box · same OS · different soul
How  it works

From call to shelf in 4–6 weeks.

No procurement maze, no 9–12 month AI build. Four steps, and the first one is a conversation.

1
Spec the experience

On our call we pick the tier, the hardware and the per-unit module price for your product.

2
Get the Magic Box

We deliver the module (PCB, MCU, mic array, speaker) sized to your tier.

3
Flash + integrate

Certified firmware drops onto your line; the SDK connects cloud, app and content.

4
Ship your brand

Your shell, your IP, your shelf, on sale in 4–6 weeks.

Why  Kheelona

Three routes to an AI product.

Every partner call opens the same way: why not a cheap board, or our own engineers? Fair question. Here is the table we put on the screen.

Kheelona PlayOS
the platform route
Generic white-label AI board
the import route
Build it in-house
the DIY route
Time to shelf
4–6 weeks
8–12 weeks, then rework
9–12 months, if it ships
Upfront cost
$0: the OS is free, modules from $10
Cheap board; app, cloud and safety not included
An AI team on payroll before unit one
Child safety & compliance
COPPA / GDPR-K built into the OS, and you inherit it
Raw LLM passthrough, nothing certified
Your legal team's problem to invent
Parent app
Included: dashboard, controls, progress, SOS
None, or an unbranded generic
A second product to build
Updates & content
OTA forever: new stories, voices and fixes
The firmware it ships with is the firmware it dies with
More infrastructure to run
Languages
10+ including Hindi, English, regional
English, mostly
Each language is its own project
Revenue after the sale
Subscriptions, revenue-shared with you
None. You sold a gadget once
Build billing, content and retention first
When something goes wrong
Safety filters, red-teaming, OTA kill-switch: our job
Your brand in the headline
Your brand in the headline
Kheelona PlayOS
the platform route
Time to shelf
4–6 weeks
Upfront cost
$0: the OS is free, modules from $10
Child safety & compliance
COPPA / GDPR-K built into the OS, and you inherit it
Parent app
Included: dashboard, controls, progress, SOS
Updates & content
OTA forever: new stories, voices and fixes
Languages
10+ including Hindi, English, regional
Revenue after the sale
Subscriptions, revenue-shared with you
When something goes wrong
Safety filters, red-teaming, OTA kill-switch: our job
Generic white-label AI board
the import route
Time to shelf
8–12 weeks, then rework
Upfront cost
Cheap board; app, cloud and safety not included
Child safety & compliance
Raw LLM passthrough, nothing certified
Parent app
None, or an unbranded generic
Updates & content
The firmware it ships with is the firmware it dies with
Languages
English, mostly
Revenue after the sale
None. You sold a gadget once
When something goes wrong
Your brand in the headline
Build it in-house
the DIY route
Time to shelf
9–12 months, if it ships
Upfront cost
An AI team on payroll before unit one
Child safety & compliance
Your legal team's problem to invent
Parent app
A second product to build
Updates & content
More infrastructure to run
Languages
Each language is its own project
Revenue after the sale
Build billing, content and retention first
When something goes wrong
Your brand in the headline

We're biased. The table isn't. Take it into your own build-vs-buy meeting.

Read the safety & compliance stack
The  first question, answeredIn 2026, the first question about any AI toy is whether it's safe. We built the answer into the OS, so safety is the first thing you point to, not the last thing you worry about.See the safety stack
Proof,  not promises

We ship our own products on PlayOS.

Six reference designs run the exact stack you'd license. Real kids use them every day. You're not betting your brand on a slide deck.
Coming soon
Lori Crib: an AI-powered wooden crib with automatic soothing, shown with the parent app

Lori Crib

The crib that soothes like a parent.
Pricing TBACrib & nursery-furniture brandsComing soon
Coming soon
Lua, a golden puppy-shaped AI companion pet with a leash

Lua

Lumi, with legs.
Pricing TBAToy brands · eldercareBeta this quarter · public Q3 2026
Coming soon
Kheelona Voice SLM: a glowing amber orb with concentric sound-wave rings, representing the voice-to-voice AI

Voice SLM

The voice brain, as an API.
Pricing TBAOEMs & developersQ4 2026 public launch
Coming soon
Robu, a small friendly humanoid robot with big eyes

Robu

The full-body companion.
Pricing TBARobotics & consumer-electronics brandsQ1 2027 beta
10

families live-testing Lumi daily; kids choose it over screens

1

school MOU signed, classroom pilots in the pipeline

5+

OEM design-partner conversations, India + global

4–6 wk

from partnership call to a shelf-ready AI product

Her face lit up in the first sixty seconds, and now I can see the words adding up.Parent of a 4-year-old, early testerShe asks for it before the TV now. I can literally hear her vocabulary growing.Parent of a 5-year-old, daily testerIt's the first 'smart' thing in our house that made bedtime easier, not harder.Lumi pilot family
The  economics for you

Free to start. You earn at the shelf, and every month after.

See the partner model

Free to start

No AI team, no 9–12 month build. PlayOS + SDK cost you nothing to adopt.

Your margin

Modules from $10 a unit. You set the retail price and keep the hardware margin.

Recurring revenue

Premium content, language packs and advanced models renew monthly, and you share in it.

Never outgrown

It grows the child, so it grows with them. New words, new curiosity, the next size up. Repeat sales and renewals, under your brand.

Aligned  by designWe earn only when your units ship and stay loved. Making your product sell is, literally, our business model.
Kheelona parent app dashboard: a child's interests and weekly activity
For  the grown-ups

Parents stay in the loop.

Every product ships with a parent app, branded yours. Parents watch the conversations, get actionable summaries, and align the toy to their own values in a single prompt. It is the trust that turns a sale into a subscription.

Summary & notificationsConversation logFilter topicsReinforce cultural valuesParenting philosophy, in one prompt
FAQ  for partners & parents

The questions every partner asks first.

What does Kheelona actually sell?

Two things. First, PlayOS: the operating system with the voice AI engine, safety stack, parent app and SDK, free to adopt. Second, the Kheelona Magic Box, the drop-in module that runs it: $10–50 per unit for companion products, $30–100 for baby care, depending on the experience tier you spec. You keep your brand and your retail margin.

How much does the module cost?

A companion-class module (plush, pet, character toy) runs $10–50 per unit. A baby-care-class module (monitor, crib, bassinet) runs $30–100 per unit. The price moves with the tier (cloud voice at the floor, camera plus edge inference at the ceiling), and the exact number lands on your spec call, with volumes.

Do we need an AI team?

No. That's the point. The firmware arrives certified, the SDK connects your app and content, and our engineers hand-hold the first integration. Your team keeps doing what it's already great at: the product, the brand, the shelf.

How long does integration take?

4–6 weeks from partnership call to shelf-ready. Spec the experience, receive the Magic Box, flash certified firmware and connect the SDK, ship under your brand.

Who owns the customer?

You do. Your brand on the box, your retail price, your customer relationship. We're the OS inside, and we share subscription revenue with you, not the other way round.

Looking for one for your family, not your factory?Kheelona products for homes live at kheelona.com

Ship something alive this year.

You bring the shell and the brand. We bring the soul.

Book a partnership call